<i>Kicking back, Taking names</i> — The women behind our curated collection of self-indulgent goods

Kicking back, Taking names — The women behind our curated collection of self-indulgent goods

By Kristin Olszewski

We are constantly in awe of the broad and diverse community of female entrepreneurs we are a part of. Earlier this year, we got the idea to celebrate this community and bring something new to our customers. We decided to put together a kit of super swank, self-indulgent goods from some of our absolute favorite female-founded brands. Our manifestation of that — the Kick Back Kit — is available in limited quantities on our site now.

Read on to learn about the incredible women who's products are featured in the kit.


Kristin Olszewski
Founder + CBO, Nomadica

After earning a degree in Sustainable Agriculture and Gender Studies, Kristin caught the bug for good juice while working in restaurants in San Francisco.

She is a certified sommelier; formerly at Osteria Mozza, Husk, F10 Creative and Straight Wharf. She’s passionate about high quality, small producers who focus on sustainable practices and responsible farming. She’s stoked on the new California winemaking landscape and particularly nerdy about French and Italian wines.


Jen Atkin
Founder, Ouai 

With over 3M followers on social media, Jen Atkin is what The NYTimes calls “The Most Influential Hairstylist in the World.” From her time spent working backstage in Paris, Jen was inspired to launch her haircare line OUAI in 2016. The first digitally connected haircare brand to establish credibility with their consumers and expand into new categories.

When Jen is not traveling the world with her husband, Mike, Jen is home in LA enjoying Mike’s home-cooked meals, watching Netflix documentaries together, and spending time with their fur baby, Roo.


Ariel Kaye
Founder and CEO, Parachute

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with 10 brick-and-mortar locations across the country.

Ariel released her first book, “How to Make a House a Home”, this past April. Ariel is committed to inspired, comfortable living and is spearheading a movement around comfort.


Christine Bullock
Founder, KAYO Body Care

Christine is a renowned fitness and wellness expert highly sought after for over 20 years. Her approach to overall health combines crafted nutrition, beauty and fitness routines. In designing customized wellness plans for her clients, she realized that clean and effective skincare was missing from the market. So she used her years of expertise to formulate clean but highly effective Face Grade Body Care®. Skin fitness for every body.


Tricia Baden
Founder & CEO, Flores Lane

In 2010, I was diagnosed with late stage neurological Lyme disease. I was unable to leave the house for weeks at a time. I was on a permanent IV for 8 hours a day, everyday. I felt so alone and sick. But one thing that always made me feel better was lighting candles.

Flores Lane was founded on the idea of sustainable luxury; we were tired of saving money to buy an overpriced candle we felt guilty burning, so we made our own. We’ll even teach you how to make your own. If you’re not a DIY-er, you can count on us to make a badass candle for you at a low price.


Check out the Kick Back Kit for yourself — $250 worth of incredible goods for just $100.